I am a magazine hoarder. We are moving so I am, painfully, having to let go of all my magazines and books – keeping just the pages of articles I have written only. My magazines more than anything bring back nostalgia – things I wore, things I made but mainly they reveal attitudes towards women.
Women had to fulfil the manual trades while men were at war – women even built London Bridge! – But when the war was over, the propaganda department tried to get women back in the home. Glamorous New Look clothing, American-style ‘dream kitchens’ with inventive white goods and beautiful baby prams were everywhere in magazines. But women still had the skills they learnt.
In the 50s Do it Yourself magazine showed you how to build your ‘dream kitchen’ – Rationing went on well into the 50s and if anyone wanted anything they had to do it themselves, Christmas toys, tables – people made everything themselves.
When Woman magazine first appeared it was for the new modern woman who could own her own car, then came Cosmopolitan the sexually liberating magazine – but it really was just about how to please your man in bed and sold you make-up. I worked on the British feminist magazine Spare Rib for a few years and burnt myself out. I still have most of the issues and helped the British Library put them all online. Many of the articles published in them are only just being tackled now. Libraries are getting rid of all their hard copies of magazines, so I don’t know what to do with them. They are too important to throw away.
Magazines nowadays are full of nostalgia Our world is changing so fast, artificial intelligence, never without instant communication, space tourism – by reflecting on our past we can get a grip of reality before we ‘boldly go’ towards the future.
You might like to see my article on Goodwood Revival – a nostalgia event here
In response to WordPress weekly photo challenge: Nostalgia