Sotonians & Fish Fingers

Cover of Goodwood Revival Meeting 2015, sponsored by Birds Eye - logo used with kind permission.
Cover of Goodwood Revival Meeting 2015, sponsored by Birds Eye – logo used with kind permission.

American inventor, Clarence Birdseye, developed industrial fast-freezing in 1925. After making his fortune in the USA he launched fish fingers in Britain in 1955. Of all the places to trial his ‘cod sticks’ he chose my home of Southampton. They became a sensation here.

Cap'n Birdseye
Cap’n Birdseye

For a small group of islands surrounded by sea, the British do not eat that much fresh fish, most of it is exported. We rely on battered white fish with chips, tinned fish – and those Birds Eye fish fingers which are a real hit with children – I grew up on them!